Seed+Mill

Seed + Mill is a women-led CPG startup that aims to help more people adopt a plant-based dietary lifestyle with a range of delicious, easy to use products and ‘better for you’ indulgences. The company uses the highest quality Ethiopian sesame seeds to produce artisanal halva, tahini, and other sesame seed-derived goods.

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Challenge and Insights

Discovering growth opportunities for tahini-based products

A brand can feel empowered with the right data, and Seed + Mill wanted to understand the full market potential for its tahini and halva products in the United States. Dailyhuman was able to provide market data showing tahini and halva as an established taste in thousands of cities across the US and growth opportunities for tahini-based products beyond its traditional uses.

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